Hey, I'm Bethan 👋
Lleverage AI, an automation platform for back office work, as part of the founding team. As Head of Design, I lead design principles and help shape the team and its product foundations.
Storyteq,
ITG and 
Accenture, in house for international teams and agency side for some of the world's biggest brands, across B2B and B2C.I set the design foundations in digital companies and champion them across the business. I own the whole journey, from talking to 🤝 customers and early research to setting up design systems, prototyping, validation and production code.
With a degree in graphic communication and a background in computer science, I design and code using a mix of traditional tools like Figma and Creative Cloud and newer ways of working with AI and agents like Claude, Codex and Linear.
I always start with why something does or doesn't work for the user, and usability and ♿ accessibility sit at the heart of everything I do. I measure how experiences perform with PostHog, so what I ship 🚀 isn't just beautiful, it actually works for people.
I'm 🎨 creative, ⚡ fast and 🎯 accurate, I love 🙌 teamwork, and I think in systems so the whole product feels connected.
Flock, currently using my own agent harness. You won't find me updating my portfolio though. I need to do that... sorry 🫶Anyway...
Find out more about me by 👋 talking to my agent, scrolling down to see my experience, checking out my side projects on GitHub or even contacting me on LinkedIn.
Experience
Lleverage AI
Apr 2024 to PresentFounding Designer, Head of Design · Amsterdam / Hybrid
An AI platform that automates back office work like invoice processing, order handling and production planning, connected to 2,000+ tools and used by companies like Visma and CCS. I joined as founding designer and employee #5, lead design across the product, brand and customer experience, and helped close our first €3M funding round.
Erys AI
Apr 2024 to PresentPrincipal Product Designer · London / Remote
A studio building private, EU hosted AI assistants and agent platforms, with code execution and messaging across Slack, WhatsApp and email. As the sole designer I led end to end design across B2B and B2C products, and the technology went on to become Lleverage AI.
Storyteq · Inspired Thinking Group
Jan 2023 to Jun 2024Senior UX & UI Designer to Lead Product Designer · Birmingham / Remote
A creative automation platform producing on brand ad variations across languages, formats and channels for brands like Heineken, McDonald's and Netflix. I led the ground up rebuild that unified three applications into one platform after the merger, owned the design system and managed two designers.
TeamITG · Inspired Thinking Group
Oct 2020 to Jun 2024Digital Designer to Senior UX & UI Designer · Birmingham / London / Remote
A marketing technology and creative services group, behind the CanopyCloud campaign platform used by Renault, Heineken, Virgin Media and PUMA. I led the end to end redesign of CanopyCloud and designed websites, apps and configurators for clients, reaching 100,000+ users weekly.
Accenture
Jan 2020 to Oct 2020UI Designer · Birmingham / London
A global professional services company. I worked in house on Jaguar Land Rover's global digital experience, redesigning the websites and journeys for both brands with accessibility at the core.
GBW · Gough Bailey Wright
May 2018 to Jan 2020Junior Designer to Digital Designer · Bromsgrove, Worcestershire
The West Midlands' longest running independent marketing agency and an IPA member. I led digital design across the agency, from WordPress sites to animated ads, and it's where I moved from advertising and print into digital.