Hey, I'm Bethan 👋
Lleverage AI, an automation platform for back office work. As Design Lead, I set our design principles and help shape the team and the product's foundations.
Storyteq,
ITG and 
Accenture, designing for some of the world's biggest brands across B2B and B2C. In each of those roles I set the design foundations and championed them across the business.I work across the whole journey, from talking to 🤝 customers and early research through to design systems, prototyping, validation and production code.
My background makes that possible: I have a degree in graphic communication and a background in computer science, so I both design and code. I prototype UX quickly with AI agents like Claude and Codex, polish the UI in Figma and Creative Cloud, and keep it all organised in Linear, after years of working in Jira.
Whatever the product, I start by asking why something does or doesn't work for the people using it. Usability and ♿ accessibility are at the heart of everything I do, and I measure how products perform with PostHog, so what I ship 🚀 doesn't just look good, it works.
In short, I'm 🎨 creative, ⚡ fast and 🎯 accurate. I love 🙌 teamwork, and I think in systems so the whole product feels connected.
Flock, 
Fish Catcher and 
Nudgeheads, which I'm currently making with my own agent harness. You won't find me updating my portfolio, though. I really should... sorry 🫶Find out more by 👋 talking to my agent, scrolling down to see my experience, looking at my side projects on GitHub or getting in touch on LinkedIn.
Experience
Lleverage AI
Apr 2024 to PresentFounding Designer, Design Lead · Amsterdam / Hybrid
An AI platform that automates back office work like invoice processing, order handling and production planning, connected to 2,000+ tools and used by companies like Visma and CCS. I joined as founding designer and employee #5, lead design across the product, brand and customer experience, and helped close our first €3M funding round.
Erys AI
Apr 2024 to PresentPrincipal Product Designer · London / Remote
A studio building private, EU hosted AI assistants and agent platforms, with code execution and messaging across Slack, WhatsApp and email. As the sole designer I led end to end design across B2B and B2C products, and the technology went on to become Lleverage AI.
Storyteq · Inspired Thinking Group
Jan 2023 to Jun 2024Senior UX & UI Designer to Lead Product Designer · Birmingham / Remote
A creative automation platform producing on brand ad variations across languages, formats and channels for brands like Heineken, McDonald's and Netflix. I led the ground up rebuild that unified three applications into one platform after the merger, owned the design system and managed two designers.
TeamITG · Inspired Thinking Group
Oct 2020 to Jun 2024Digital Designer to Senior UX & UI Designer · Birmingham / London / Remote
A marketing technology and creative services group, behind the CanopyCloud campaign platform used by Renault, Heineken, Virgin Media and PUMA. I led the end to end redesign of CanopyCloud and designed websites, apps and configurators for clients, reaching 100,000+ users weekly.
Accenture
Jan 2020 to Oct 2020UI Designer · Birmingham / London
A global professional services company. I worked in house on Jaguar Land Rover's global digital experience, redesigning the websites and journeys for both brands with accessibility at the core.
GBW · Gough Bailey Wright
May 2018 to Jan 2020Junior Designer to Digital Designer · Bromsgrove, Worcestershire
The West Midlands' longest running independent marketing agency and an IPA member. I led digital design across the agency, from WordPress sites to animated ads, and it's where I moved from advertising and print into digital.
Side projects
Flock
The perfect terminal for coding with AI agents.
Fish Catcher
A free fishing game for iPhone.
Nudgeheads
A fast obstacle-course party game for phones and browsers.
Agent harness
My own harness for working with Claude and Codex. Link available on request.